Keep Your Donors by Tom Ahern & Simone Joyaux

Keep Your Donors
by Tom Ahern & Simone Joyaux

Keep Your Donors is an essential guide for fundraisers, written by renowned experts Tom Ahern and Simone Joyaux. This comprehensive book offers practical strategies and insights into improving donor retention, helping you turn disappointing results into long-term success. Filled with real-world case studies and grounded in the CFRE and AFP job analyses, Keep Your Donors teaches you the techniques that make fundraising communications effective and sustainable.

Whether you're new to fundraising or an experienced professional, Keep Your Donors is your go-to resource for acquiring new donors and, more importantly, keeping them engaged for years to come. With valuable advice on mastering donor communications, this book is designed to help organizations maximize their fundraising potential.

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Key Features:

• Written by fundraising experts Tom Ahern and Simone Joyaux, Keep Your Donors is a must-have for any professional in the nonprofit sector.
• Offers practical strategies based on case studies and proven fundraising principles.
• Helps organizations improve donor retention and build long-lasting relationships.
• Grounded in CFRE and AFP job analyses, providing relevant, professional insights.
• Ideal for both new and experienced fundraisers looking to refine their communication tactics.

Keep Your Donors equips readers with the tools and strategies necessary to ensure donor retention and long-term fundraising success.