Reality Check by Guy Kawasaki

Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition
by Guy Kawasaki

Guy Kawasaki’s Reality Check offers a comprehensive, irreverent guide for entrepreneurs, managers, and leaders on how to build great organizations and outsmart the competition. Drawing from his years as a venture capitalist, entrepreneur, and business evangelist, Kawasaki provides actionable advice that focuses on core business fundamentals instead of passing fads.

Filled with insights on everything from innovation and leadership to email etiquette and effective communication, this book tackles common mistakes and offers practical solutions. Whether you're starting a new company or managing an established one, Reality Check offers real-world advice on outmanaging, outmarketing, and outsmarting the competition.

Key Features:

• All-in-one Business Guide: Covers a wide range of topics essential to managing and growing a successful business.
• Practical Insights: Kawasaki’s real-world experience provides hands-on strategies for overcoming common business challenges.
• Humor and Wit: Kawasaki’s irreverent take on business keeps readers engaged while delivering valuable lessons.
• Updated Content: Features the best insights from Kawasaki’s blog, expanded and refined for this book.